Su Young Lee
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The Story Behind Feminized Pink: How to Look Back and Step Forward 01
2021
Adobe InDesign, Adobe AfterEffect, Adobe Illustrator, Collage
Statement
No matter if we wanted it or not, we are surrounded by several things. We observe many, hear many, and/or feel many. This also tells us that we live in a world of concept. We do not perceive many of things as it is. Instead, based on several elements, including experiences and environments, our perspective associates many of them with a different meaning technically unrelated to the object itself. Even though those concepts in our world seem natural as the one that exists as an unquestionable fact, they get different value when we question their presence. Where do these come from? This project touches on one of the concepts that have long lasted and prevailed in our society: pink’s association to femininity.
The Story Behind Feminized Pink: How to Look Back and Step Forward is an E-Publication designed and planned to deliver the story behind pink’s feminization. As a hybrid project that brings in graphic design and humanistic, my major and minor studies, studies together, the content inside this book is my minor thesis research paper that analyzes the contexts and questions related to the feminized image of pink by reviewing past studies. Rather than ending the paper by finishing the writing of itself, this project brings in inspirational publication design methods to raise the accessibility of general audiences to the paper and bring in more people who question why pink is commonly associated with femininity.
Graphic Design (BFA) Students
Akia Jones - not exhibiting
Alen C. Park - not exhibiting
Angelos Zhou - not exhibiting
Christian Dexter - not exhibiting
Clair DeSmit - not exhibiting
Daniel Flounders - not exhibiting
Emily Yeung - not exhibiting
Hailey Kim - not exhibiting
Henry Heo - not exhibiting
Jane Cho - not exhibiting
Jessica He - not exhibiting
Kitty Liu - not exhibiting
Lydia Wang - not exhibiting
Neha Sarah Mathew - not exhibiting
Nicole Prado - not exhibiting
Risa Benedyk - not exhibiting
Sami Moya Medina - not exhibiting
Sangwoo Hahn - not exhibiting
Sarah Tarabulsi - not exhibiting
Steve Novak - not exhibiting
Tae Kyoung Kim - not exhibiting
Yun Jun - not exhibiting
Zeyi Li - not exhibiting