MICAMade Marketplace

Professional Development Resources for Online Selling

Utilize this section to learn and expand your knowledge of smart business practices that are vital to all designers, artists, craftspeople, and entrepreneurs.

This March the MICAMade Marketplace is delivering weekly newsletters and workshops on tips, tricks, and everything you need to know to get started selling online and off!  Each week MICAMade will be sharing a weekly newsletter via micamade@mica.edu. Here are the topics we will cover each week:

  • MARCH 10TH: Getting Started: Selling Online & In-Person

  • MARCH 17TH: Pricing Your Work & Finances 

  • MARCH 25TH: Branding & Promotion: Sharing Your Authentic Voice

  • MARCH 31ST: Order Fulfillment Online & Off 

Interested in receiving our weekly newsletter for this series? Get on the list and sign-up here! All students, alumni, faculty, and staff are welcome to sign up for the newsletter and workshops. And that's not all! Check out Going…Going…SOLD!'s upcoming workshops and events are below: 

Small Business Finances: Sales Tax 101

Monday, March 14th, 2022 at 6 pm via Zoom 

Learn the ins & outs of how state sales tax and NEXUS impact your finances and operations when selling online & in-person.  Presented by Ryan Galloway.  

Register here!

Entrepreneurship After MICA

Thursday, March 17th, 2022 at 6 pm via Zoom 

The MICAMade Marketplace welcomes you to the "Entrepreneurship After MICA" panel discussion featuring MICAMade alumni panelists Tzippora Lasdun, Tracey Jen, and Boba Studios! Moderated by the Ratcliffe Center for Creative Entrepreneurship's Associate Director of Entrepreneurship, Stacy Stube.

Register here! 

Going…Going…Graduated! 

Thursday, March 31st, 2022 at 6 pm via Zoom

An alumni & graduating students networking event hosted by Alumni Relations and the MICAMade Marketplace.  

Register here!

If you have any questions, please reach out to Emma Jo Shatto at micamade@mica.edu.

Resources from Market Like a MICAN 

In October 2021, the MICAMade Marketplace launched its first-ever marketing and communications professional development series: Market Like a MICAN! During this series, the MICAMade Marketplace delivered weekly newsletters and workshops on tips, tricks, and everything you need to know to get started marketing your business for the upcoming holiday season! Find content from this series sees below: 

Market Like A MICAN Recorded Workshops 

Market Like a MICAN: Branding 101

In this workshop, attendees learned the difference between branding and marketing, methods of promoting your organization and its products and/or services, and how to position your organization to be noticed. Check out the recorded workshop below: 

Presenter: Sabrina Dépestre is the Director of Brand Marketing for MICA’s Office of Open Studies. She is responsible for creating & executing brand and marketing strategies within the academic unit, which serves over 1,000 individuals of all ages, backgrounds, and skillsets to pursue education in art and design. She also serves as an advisory board member and mentor for several local non-profits and impact-driven organizations, which include Bridges Baltimore, Innovation Works, and the She Builds Initiative. A graduate of Florida International University, Sabrina resides in Baltimore, Maryland.

Market Like a MICAN: Social Media Marketing

This workshop covered the basics of creating a marketing strategy that best fits the needs of your business, including social media, email marketing, and user experience methodologies. Erin covered each platform individually to discuss what works, what doesn’t work, and how to create messages that fit the audiences that use them. Check out the workshop below: 

Presenter: Erin Baynham is the Director of User Experience and Engagement at MICA. Prior to that, she served as the social media manager for National Geographic Wild and Johns Hopkins University School of Education. She’s a wife and mother of three and an avid home cook and Orioles fan! 

This series was produced in collaboration with MICA Alumni RelationsCareer Development, and the Ratcliffe Center for Creative Entrepreneurship.

Resources from Beyond MICA // Life as a Creative - May 2021 

Introduction to Online Selling | Beyond MICA // Life as a Creative 

"Online Selling 101" Presentation // Event Recording 

Learn the dos and don’ts, tips and tricks, and everything in between about the basics of online selling!

Pricing Your Work & Finances  | Beyond MICA // Life as a Creative 

Order Fulfillment  | Beyond MICA // Life as a Creative 

Branding and Promoting Your Work  | Beyond MICA // Life as a Creative 

"Branding and Promoting Your Work" Panel // Event Recording 

The MICAMade Marketplace, the Ratcliffe Center for Creative Entrepreneurship and Career Development welcomes you to learn the ins and outs of branding and promoting your artwork online from MICAMade alumni panelists Tzippora Lasdun, Ashley Fletcher, and Whitney Sherman!

Finding Additional Money  | Beyond MICA // Life as a Creative 

MICAMade Marketplace

Emma Jo Shatto

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