Whether you are an artist, creative, freelancer, or budding entrepreneur, crafting a brand identity is a critical part of communicating both your personality and the unique value you bring through your work. In this session, you will learn the importance of branding and how to build a strong brand identity to support your creative career. André Vaseghi is a published creative director, conference educator, and one of only forty-four strategists to have ever earned the title of Brand Architect from the Art Directors Club of New York. His holistic branding process and design practice are notable for weaving essentialism, psychology, environment, strategy, aesthetics, and culture into masterfully designed experiences. André’s work encompasses brand identity, packaging design, wayfinding, hospitality, and architectural space + environmental branding.