Peggy Liao '16

Multicultural Marketer, Design Strategist, Colehour + Cohen (C+C) All About the Good

Peggy (Szu-yin) received a BA in Business Administration from National Cheng Kung University, Tainan, Taiwan in 2010. She has since worked in both for-profit and non-profit organizations in Taiwan and the US. Szu-yin is interested in artistic, social and cultural issues and is excited about solving problems with sustainable and innovative solutions based on the understanding and preservation of local history and culture. To Szu-yin, social benefit for the public is more powerful and exciting than private profit for a small group of people. In this vein, she hopes to combine her business background with social design study and make a better contribution to the world.

Thesis: How might we leverage existing businesses to incentivize southwest Baltimore residents to patronize Hollins Market?