+ Enlarge
Squishmallows Mystery Accessories 2023
+ Enlarge
Liz McCown Capstone Presentation 2 2023

Liz McCown Capstone Presentation 3 2023
Statement

This project focuses on casual Squishmallow customers are not connecting emotionally with a majority of the Squishmallows that are being released, making it difficult for them to find new ones to buy.

The product would be a new line of Squishmallows that have magnets placed strategically around the body. Matching magnetic accessories would then be sold in a mystery box format so that the customer can buy them to customize their Squishmallow.