Individuals who are looking for a way to start or improve their environmental conservation actions need clear, concise guidance and positive reinforcement of their efforts in order to create or maintain a better ecological footprint.
The proposed final concept is an iOS app allowing users to choose from a variety of suggested pathways, add individual solutions, and start to reduce their environmental footprint and effect on the environment. For the uncertain, quick start categories will be available. The app will allow exploration of options based on set themes, tracking of progress, and highlight the positive results of taken actions. Suggestions for products and procedures will be available, as well as news articles highlighting positive developments in various areas of environmental protection and awareness. In-app social interaction will allow users to see changes throughout the world and share their own successes, encouraging them to continue and showing that individual actions CAN make a difference.