Having worked on college campuses for over ten years, I have watched smartphones morph from novelty to necessity for students. These devices are their social, professional, entertainment, and scholastic beacons. However, most colleges are still using numerous web-based platforms to transmit official and personal information. If a student wants to determine their dorm location, classrooms, or campus updates, they have to visit as many sites; most of which are not mobile optimized.
Further, though many colleges have taken the leap into creating Campus Apps, few seem to create a solution that inspires a student to use it often.