SPOOKY FRSH is a real-life generative NFT collectible start-up project, that will become much more once we sell out of the initial Halloween drop of 369 Spookies. Problems with fees, energy usage, ux, and barriers to entry abound in the NFT space, and SPKY FRSH is taking a forward-thinking, social impact approach to address all the issues. In the short term, I focused on the pressing need of building up a waiting list for the 10.31.21 drop by finding out from users what made them excited about an NFT project and led them to purchase. During the 8 week class, I undertook a human-centered design process to gain insights that informed the creation of a now live waiting list sign-up page, in addition to some ghostly NFT collectible prototypes. The work will continue as we lead up to the drop and beyond, alongside the accomplished and diverse team, made up of MICA alums.